This is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage.
SEO for Business is perfect for anyone involved in marketing a business or creating content online, for websites or social media. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers, entrepreneurs as well as those involved in PR, event management and promotion.
Awarded 6 CPD points upon successful completion
SEO for Business is a short online course that starts to take the mystery out of Search Engine Optimisation (SEO) so you can understand how you can use it to your advantage. This course has been created for people in business who often get marketing responsibilities added to their role, but who don’t have web backgrounds, or in-house teams to learn from. This short course brings you up to speed so you can see how SEO can play a part in your marketing strategies.
The course starts at the very beginning, defining what SEO is and why it’s important, before delving into how different search engines work and what they’re looking for.
Guiding you through, step by step, you’ll understand the ‘science bit’ and you’ll then see how to tap into this to get your web pages and social media content more visible through search engines.
After studying this SEO for Business course we’re confident you’ll see new marketing opportunities you can capitalise on.
We also take a look at:
All this is covered in practical exercises and because it’s online, you can work at a pace to suit you.
By understanding how search engines and search engine optimisation works, you’ll see how you can adapt your web pages and social media posts so they are more visible, more often.
There are no pre-requisites required before starting this course.
If you’re interested in a career in digital marketing then gaining indept insight into search engine marketing is a must. This course, and additional training, can provide a great foundation for a career as a Social Media Executive, Social Media Manager, Marketing Executive or Marketing Manager or a career in Web Design.